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How TripAdvisor Is Avoiding The ‘Travel Site Echo Chamber’

April 11, 2012 by Leave a Comment

TripAdvisor is now integrating more closely with Facebook. It’s adding a friend-of-a-friend feature to its homepage, so you can see more reviews from your “network” of trusted friends.

TripAdvisor VP Adam Medros said “we are taking that out one degree. You see who you have in common. And it adds ten times the amount of content.”

“Most social travel sites are echo chambers. We instantly personalized 100 million profiles on TripAdvisor over the last year. The vast majority of social travel sites suffer from not having a userbase or content base,” Medros said.

Gogobot co-founder Travis Katz also echoed this problem social travel sites have when trying to gain a critical mass: social companies can’t be social if they don’t have any users.

via How TripAdvisor Is Avoiding The ‘Travel Site Echo Chamber’.

Filed Under: Technology Tagged With: , , , , ,

Visiting Paris? Find Deals, Compare Rates, and Read Hotel Reviews

January 11, 2012 by Leave a Comment

TripAdvisor is the world’s most popular, largest, and most trusted travel community. We provide a comprehensive travel planning experience. Not only do we have 30+ million real traveler reviews, we power a robust flights search engine, hotel compare and check rates search, vacation rental search, in addition to restaurant ratings and reviews, worldwide. TripAdvisor is a leading vacation rental website featuring the world’s largest collection of authentic vacation rental guest reviews. TripAdvisor currently has more than 100,000 vacation rental properties around the world, which offer travelers great value along with the space, privacy and amenities of home.

Click Here To Find Deals, Compare Rates, and Read Hotel Reviews for Paris

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AFP: US travel site TripAdvisor hits market with thud

December 22, 2011 by Leave a Comment

Shares of popular travel ratings website TripAdvisor sank about five percent on their first day trading publicly Wednesday, as US investors remained skittish about new tech listings.

Spun off by parent Expedia, TripAdvisor shares dropped from their last other-the-counter price of $30.25 Tuesday to as low as $28.00 before rebounding to $28.70 in thin afternoon trade.

Expedia hived off the 11-year-old company and issued 123 million new shares to existing shareholders, giving TripAdvisor a market valuation of about $3.5 billion.

Operating websites in 29 countries, TripAdvisor makes money off of the travel advertising it packages with listings and mostly user-generated reviews of hotels, flights, vacation packages and other services.

The company says its sites pull in 44 million unique views a month, enhanced by links to users’ accounts on social media websites like Facebook.

via AFP: US travel site TripAdvisor hits market with thud.

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