Travel brands and PR agencies will never issue the results of a study without some spin attached – but now it appears even an organisation as respected as ABTA is at it, too.
The travel agent group has released the findings of its 2012 Consumer Travel Trends Survey, after talking to just over 2,000 Brits about their travel booking habits. The study was carried out online by Arkenford.
The headline is that travel agents (its members) are “more valued and more used” than ever after ABTA discovered a leap from 30% in 2011 to 40% in 2012 to the question of whether people “value the services a travel agent offers”.
Those without an opinion fell from 50% in 2011 to 41% in 2012. Those that disagreed fell 1% to 20% over the same period.
“The percentage of people booking a foreign holiday through a high street travel agent has grown from 17% in 2010, to 25% in 2011 and 27% in 2012,” says ABTA.
via Offline travel agents are bouncing back because web is bewildering [says travel agent group] | Tnooz.