Serial founder Garrett Camp, who started both StumbleUpon and Uber, the modern re-imagining of the limo-slash-taxi business, is now trying to reinvent executive air travel.
The service is BlackJet, and it allows you to book passage on private jets with empty seats.
By “you,” of course, I mean that thin slice of fairly wealthy people who already travel business class at full price. A BlackJet ticket on one of its inaugural two routes — NYC to L.A., and NYC to Florida — will run you about $1800 to $3,500. That’s in addition to your membership dues, which will run about $2,500 a year.
That slice may not be the 1 percent, but it’s probably not too many of the 99 percent — according to Camp, the target market is executives earning $200,000 annually. But the eventual goal is to make travel by private jet almost the same price as business class on a standard airline.
“Right now, if you want to charter a plane from San Francisco to L.A., it’s about $4,500,” Camp told me today. “With us it will be $1,000. Compared to any sort of business jet in the past, it’s a fraction of the price.”