Australians will soon be able to use Google to book their International travel, a move that is already rattling travel agents who claim that it is an “abuse of power”.
Google said it is working to add international ones, and ultimately, it aims to trigger the tool with searches such as “flights to somewhere sunny for under $500 in January.
In the USA Google are already delivering domestic travel services with Google searches such as “NY to LA” now delivering interactive charts of the cheapest airfares between the two cities? Users are then linked directly with an airline websites.
Currently several major travel services such as WebJet and Expedia rely on Google to deliver them traffic. In the future these organisations could find themselves pushed down the search pecking order with Google linked services given high priority.
According to Compete travel groups such as Expedia get between 10% to 20% of their traffic, according to web analytics firm Compete.