Is Google Brewing a Social Network to Rival Facebook?
Google Me!
Google hasn’t had much luck on the social front (see Google Wave; see Google Buzz) but if you piece together all of the company’s social endeavors, it sort of begins to look like a proper networking platform. Google Profiles could take care of personal information, Google Buzz could handle status updates, Google Latitude could cover the location-based phenomenon everyone is going gaga over, and Google Wave could squeeze its collaboration features into the cracks.
This is all speculation, and both Google and Facebook have been reluctant to comment on the rumors, but it’s worth noting that quitting has never seemed to be one of Google’s interests. Also, Big G was recently on the lookout for a “Head of Social,” according to GigaOm.  Check out part of the job description:
This is a new and very strategic position, as Google knows it is late on this front and is appropriately humble about it. In Google’s view, conceptually, there are two ways to tackle social, each impacting who may be successful in this senior post: 1) building an innovative offering specifically in this area; or 2) developing the capability and integrating social into Google’s existing portfolio.
Sounds to us like they’ve been gearing up for something major for some time now.