No Flash On The iPad? No Problem. Brightcove Turns Videos Into HTML5. – washingtonpost.com

The lack of Flash on the  iPad is a sore point for many and often listed as one of its greatest potential weaknesses. Not allowing Flash on the iPhone is bad enough, but on the larger iPad with full-screen browsing, its absence will be much more noticeable. Or will it? Already the Web is adapting. Videos powered by  Brightcove, for instance, will stream in an HTML5 video player when it detects an iPad. On the iPhone browser, the video thumbnail will open up the Quicktime player. It will also work on Android phones. Brightcove CEO Jeremy Allaire is agnostic about the Flash Vs. HTML5 debate. “HTML5 is great,” he says. “It is an open standard, and firmly entrenched in the Apple device platform. Flash can’t reach those platforms for political and business reasons.” But HTML5 simply cannot do everything Flash can, especially when it comes to supporting advertising, audience measurement, customized players, and social sharing.

via No Flash On The iPad? No Problem. Brightcove Turns Videos Into HTML5. – washingtonpost.com.

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