Foursquare Just Made Your Location History A Lot More Interesting

As has been made abundantly clear to me over the past two weeks, just about every location-based service is planning big things for the SXSW festival, which starts later this week in Austin, Texas. A few of the players have already started rolling out small changes, such as aesthetic upgrades. But a new, subtle update by Foursquare may have much larger implications.

As we noted last week, Foursquare has begun revamping the “history” area of its website. This is likely part of the larger goal to completely revamp the website itself (which isn’t very useful right now), and this data also ties in to the new Foursquare iPhone app set to launch later this week. But another update makes the history area show not only where you checked-in, and the category of the venue, but also who you checked-in with.

Basically, Foursquare has just turned on a new layer to your location history data. And this layer is very interesting because it goes back in time to show you who you were with at a certain venue when you were there.

Now, to be clear, it only shows you the friends you were with — not all Foursquare users. (But this means that they have that data as well.) Still, this data paints a clearer picture around your location history and potentially enriches your social graph. It’s one thing to say you’re “friends” with someone on a social network, but another to have checked-in to the same venue at the same time over and over again. Either you’re torturing yourself, or you really are good friends with that person.

via Foursquare Just Made Your Location History A Lot More Interesting.